In June, I was able to read two books that helped expand my mind to the possibilities and opportunities presented to each one of us. Both of these books are centered around the idea that putting in consistent effort every day will set you apart from your competition.
While I love reading finance books, I have taken May and June as a chance to focus on growing a business. Both of these books are thought provoking and absolute page turners. In fact, I finished one of them in a weekend. That’s how good it was. With that said, let’s get into the book of the month for June.
The Thank You Economy – Gary Vaynerchuk
If you are an aspiring entrepreneur, Gary V is probably a name you have heard before. Whether it’s on Twitter, Instagram, Linkedin, Youtube or Facebook, you’ve seen his face. He truly is a master of Social Media.
This book was initially written in 2011 when social media platforms were generally used for people to connect with their friends. At this time, businesses didn’t see the importance of connecting with their customers through the internet.
As you’ll read in this book, a ton of companies thought social media was a fluke. Putting time into responding to tweets, creating facebook groups and focusing on overall customer satisfaction was a waste of time.
Not even a decade ago, companies thought this! Gary gives great examples of certain companies who were able to connect with their customers through social media effectively and ride that organic traffic and brand loyalty to new highs.
The amazing thing about this, is he was all in on the social media trend before Instagram blew up! And everything he says in this book is directly related to how you should be running your business in 2020 and beyond.
If you are a business owner, this is a must read.
The Compound Effect – Darren Hardy
The Compound Effect might be one of the best books I have ever read. Not kidding. If anyone asks for my top recommended book, this would be the one. I couldn’t put it down.
Darren Hardy is a world class entrepreneur who studied how people create success and opportunity in their life.
He talks about the massive force that is momentum and why it is crucial for your success. It’s the people that ride the wave of momentum, or “The Big Mo” as he calls it, are the ones who end up on top in the long run.
Hardy goes in depth on how everything we do, comes down to our habits. The small things that we do every day are a driving force in who we will be a decade from today.
It All Comes Down To Our Daily Habits
Do you spend time every day exercising and reading a thought provoking book? Or do you spend hours on end each day watching your Netflix show?
Are you the type of person who eats healthy? Or do you opt into eating greasy foods every day.
While one workout isn’t going to save you and one Big Mac isn’t going to make you overweight, it is when we make a habit of it that we determine who we will be in the future.
Hardy goes into the steps you can take every day to help replace bad habits with good ones. He goes in depth on his own strategies that made him a millionaire at a young age.
Again, this is a book that I would recommend to anyone. It doesn’t matter if you don’t want to be a millionaire or not. This isn’t a finance book. This is a lifestyle book. No matter what your goals are, taking small actions towards your goals every day will lead you to where you want to be.
I think that these books have completely changed how I think about life and business. Gary V gave me great ideas for my business to help grow relationships with my customers and get ahead of my competition. There are also ways to apply his knowledge to my personal life and improve those relationships as well.
Darren Hardy completely opened my mind to how my actions every day are impacting my long term success. Since reading this, I have been much more conscious of my decisions and my thinking. I cannot put into words how much value is in this short book, you might have to pick it up and see for yourself!