May was a much slower reading month than April was… I don’t know what got into me in April. In May I focused my efforts towards writing more blog posts and connecting with my audience via social media.
One reason that I spent the month doing those types of activities over reading, was because of the insight I had from reading May’s Book of the Month.
It wasn’t a finance book as I usually try to read, but it was more about building your business and your brand.
Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
The title of the book pretty much says it all. In this book, David and Reiko (father and daughter) talk about experiences they have had throughout their careers that have shown how a group of people have come together to rally behind an idea, movement or most importantly, a brand.
By connecting with your audience on a personal level, you are able to establish relationships with them to not only have them be your customers, but turn them into fans.
When I first started reading this book, I thought of how companies like Nike create such strong brand loyalty by sending a clear message: Just Do It. They appeal to the hard-working athlete who spends their free time working on their craft. When you look at that Nike swoosh, that is what they want you to think about.
But this book isn’t just about how big brands like Nike build a loyal following, they also dive into how small brands and businesses can build a “fan base” by offering top tier service and building relationships with their customers.
Who is This Book For?
This book is for you if you are thinking about building a business (or if you have one). By implementing the strategies that some of the mom and pop stores have in this book has helped me increase the awareness and following of my brand.
I hope you give this book a read and it helps you grow both your personal and business brands!